Say who you help and what changes
Your headline is one sentence about what she is carrying, written the way she would say it, with no mention of your service, your city, or your credentials.
The subhead is where you name who you work with and how you help, so she knows she is in the right place after the headline gets her attention. Two sentences, plain and warm.
Work your service and city into the subhead or the line just below the button rather than the headline, so search engines still find you without the first thing she reads sounding like a directory listing.
Add button below and link to your contact or booking page so the very first thing she can do is reach out.
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Promote your freebie here so you can get their email address.
Speak to the problem she came here with
Open with the exact struggle your ideal client is living with right now, written the way she would say it out loud, so she recognizes herself and keeps reading.
Name the moment that pushed her to start looking for help, then say what is different once she has support. Write this in her language rather than clinical terms, keep the focus on her experience instead of your training, and let the last sentence point toward the relief she actually wants. Two or three sentences is plenty.
Work your main keyword into the heading naturally, usually your service plus the people you serve, and use it once more inside the paragraph so this section supports your page without sounding stiff.
Add button below and link to your services page where she can see how you help, or send her to your contact page to book a consultation.
Share your main offers here…
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1:1 Therapy
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Group Therapy
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Couples Therapy
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Lead with why you are the right person for what she is going through, not with your resume, so she feels understood before she reads a single credential.
Start with what you believe about the people you work with or what you see happen in session, then bring in your training, license, and specialties once she already trusts you. Sound like yourself here, mention one real detail she can hold onto, and close by connecting who you are back to what she is hoping to feel. Three or four sentences is enough.
Use your name, your license, your specialty, and your city somewhere in this section, since this is the page Google and AI tools read when someone searches for a therapist like you.
Add button below and link to your full about page, or send her straight to your contact page if this is the version living on your home page.
Introduce yourself the way she needs to hear it
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